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A teenybopper is an early teenage girl or boy who follows adolescent trends in music, fashion, and culture. The term may have been coined by marketing professionals and psychologists, later becoming a subculture of its own. The term was introduced in the 1950s to refer to teenagers who mainly listened to popular music and/or rock and roll and not much else. Teenybopper became widely used again in the late 1960s and early 1970s, following an increase in the marketing of pop music, teen idols and fashions aimed specifically at younger girls, generally 10–15 years old.